What if the ava brand is your favourite, what do you have in store for us next?
This is what we asked the team behind the company’s new ava sportswear collection in the wake of its announcement that it was joining the likes of Nike, Reebok and other major brands in the space.
The brand is aiming to be a “new face” in the market.
“The ava world is a very new market,” said Rahul Kumar, managing director at the brand.
Ava has launched its own range of sports shoes under the name Ava Sportswear and the latest model, Ava Ultra, is the brand’s first foray into the world of avas and its most affordable offering. “
We are taking a stand in the avais and want to be recognised by the masses for being ava.”
Ava has launched its own range of sports shoes under the name Ava Sportswear and the latest model, Ava Ultra, is the brand’s first foray into the world of avas and its most affordable offering.
It features a leather upper and a “flex” outsole, which allows it to flex under the foot without any further adhesives.
The shoe features a high-quality EVA upper that features a carbon fibre heel for a cushioned feel and a leather midsole for comfort.
It also features a cushy rubber sole for maximum grip.
“Our avas are made with the highest quality materials,” said Kumar.
“They are extremely durable and the cushioning and flexibility of the EVA is what makes them so good.”
For the new product, Avas design team has added a new “flex outsole” to the shoe to give the shoe more “flex”.
The company claims the design is a more premium approach to the existing EVA technology.
“Our goal is to make the avas look premium and be able to provide them with a premium feel,” Kumar said.
“With this new outsole we are adding a premium flex that allows the shoes to flex at the same time.
We think it adds a lot to the comfort and fit.”
The shoe comes in a range of colours including brown and grey, but the black colour will be available as an exclusive.
The range of Ava shoes will be launching this coming December.
Ava is set to enter into a licensing deal with the Chinese company Huayi Sports Group, which is one of the largest sports footwear manufacturers in the world.