A pair of kappa shorts with a baseball cap on, a t-shirt with a big kappa logo, and some white socks to match the shirt, are a popular pair of kids sportswears.
But the brand’s kappa-inspired apparel isn’t just for kids.
The kappa brand is now selling for a much more premium price than the clothes it’s designed for.
Al Jazeera spoke to its marketing director and marketing manager, Sam Zellner, to find out what’s going on with the kappa line.
Alias, “Kappa,” and “KAPPA” have a similar sound and look, and you can see the similarity in how the company uses the words “Kappapa” and “sports” in its brand names.
The word “sports,” however, is a misnomer, according to Zeller, since the kappapas have no affiliation with sports.
KAPPA, on the other hand, is not associated with sports in any way.
Zellers point is that there’s an opportunity for KAPPAPA to reach more men, and they are not afraid to do that.
“The word kappa is associated with the word ‘sports’,” he said.
“We don’t want to go and do something that will make a boy uncomfortable.
We want to create a product that is for men who want a quality product and for whom sports are a part of their life.”
The brand, which Zellners and co-founder Matt Koppelman launched in 2013, is also launching a new line of men’s apparel in 2018, but he says they’re not aiming to compete directly with Adidas, Nike or Under Armour.
Koppelens family is the owners of the company, which is based in Toronto, Canada.
He said they are also looking to expand into women’s and kids apparel.
“Our aim is to build a great product that’s good for our families,” he said in a statement.
The brand is also making the decision to launch the kaptons in a different colour than the ones that are already on sale.
“It’s a new colour,” he told Al Jazeera.
“In the US, they have two colours, and we’re going to go with two colours.”
It’s a decision that’s been a long time coming for Koppellens family.
In 2013, he created KAPAPA in a bid to create an alternative to Adidas, which he says is more expensive.
“They wanted to buy our product and not sell it to the people that needed it the most,” he explained.
The brothers said that the product, which includes a variety of kapton fabrics, had to be re-designed to be more environmentally friendly.
The design is also more durable than other brands’ products.
“I think that’s the key,” Koppeller said.
The new kaptones will cost $100, but Koppellen’s family hopes to raise $100 million to launch their brand in 2018.
They’re also working on creating a new range of men products that they hope to launch in 2018 as well.
“Right now, our products are very basic and we’ve only sold about 10,000 men’s kaptoons, but we have plans for a new product,” Zellinger said.
Kappellens father is also an investor in the company.
The pair said that he is currently a board member, but it’s not clear how much he will contribute to the business.
KAPPAPA has been a huge success for the family, and it’s still in the process of expanding into women products.
The company will have a limited range of the new kappa shirts and will also launch an online store.
KOPPA will continue to be a part-time business for the brothers, but the company is still looking to develop a business model.
“There are a lot of things that we can do to increase the value of the brand,” Zeller said in the statement.
“At the end of the day, we want to grow KAPPPA and we are going to do it.
We believe in the product and the quality.”