‘We’re not a company for everyone’: Columbia chief executive says the company’s decision to remove all male models
Columbias head sportswears ceo has hit back at suggestions that the company is sexist, saying it is for “everybody”.
The chief executive of Columbian sportswares, John Fauci, has been accused of “discrimination” after announcing a plan to remove male models from its brand in an online ad campaign.
The ad campaign, which has run for three months, features male models in different sports-related clothing.
The ads have sparked outrage on social media, with one critic branding the campaign sexist and saying that “the only reason” to feature male models was “because we want everybody”.
But Mr Faucel said in a statement to Fairfax Media the ads were “not meant to be sexist”.
“I am proud to be a part of a company that strives to create a safe environment where everyone feels valued, safe and included,” he said.
“Columbias culture of respect and inclusion for everyone is very important to us.
We are committed to providing the best possible service to our customers and we believe we can and will continue to provide the best product and service to everyone in the world.”
Mr Fauce said the campaign was aimed at raising awareness of female models and said the company would continue to feature them in future.
“It is an important part of our history to show the beauty of the Columbians women and the power of women’s sport,” he wrote.
The company also announced on Thursday it would remove all men from its product range.
Columbia said it would be “making an announcement about our future strategy” soon.
“We are confident that our customers will not be disappointed,” the company said.