A new study by Yoga Federation of America found that the company’s yoga products were better than competitors such as H&M, but also better than a number of cheaper brands.
In fact, yoga clothing and accessories made up about two-thirds of the company, and yoga footwear made up more than a third.
Yoga Federation also noted that the brand’s yoga studio offers an array of yoga classes, including yoga poses, as well as yoga videos.
This is a good start for a brand that is still in the early stages of its rollout.
The study is one of many that Yoga Federation has been doing to try to get consumers to think about the value of yoga clothing.
More to come…