The king of sneaker brands is changing the way its fans spend their money.
The retail giant is introducing a new service to help people find the best deals on the Kings most popular models.
Kings new loyalty card service will allow fans to sign up for a free loyalty card and use the service to save up to $250.
Kings new card, which is currently only available through its online store, lets fans buy their favorite shoes at a discounted price and use it to save money on the rest of their purchases.
The loyalty card is limited to 10 cards per account.
For example, a $1,000 card can only be used once per year.
King owners will be able to signup through the King Rewards Program.
The program will start as early as this fall.
King has also launched its King Card, which offers free shipping on all King products.
King is also expanding its loyalty program to include its own online store.
This service will offer free shipping to its fans and allow them to save $100 on their next purchase.
The card is currently available through the online store and King is working with retailers including Nordstrom and Target to offer the card to shoppers.