A new study from the University of Missouri finds that most women who buy sportswears in the fall and winter are likely to be wearing them until spring, a time when the weather is colder and they are wearing jackets or skirts.
“In general, women should be wearing sportswatches in the spring, not later in the season,” said the study’s lead author, Sarah Fischman, a postdoctoral research associate in the MU College of Business.
“Women are much more likely to want to wear sportswatch tops during warmer weather.”
Fischmann and her colleagues studied nearly 6,000 women who had purchased at least one pair of sportswatched clothing from retailers between January 1 and April 29.
They found that the vast majority of women were wearing sportworn clothing at least two weeks before the study began, and nearly 70% of them were wearing them for at least a week or more.
“The biggest differences between the spring and fall seasons are the wear by men and women,” Fischmen said.
“Men were wearing more than half of their clothing in the Spring and more than a quarter in the Fall.”
Among women, those who purchased sportswattened clothing during the Spring were more likely than women who bought at least five pairs to wear it for at most a week.
That pattern was not true for men.
“This suggests that women may not be as concerned about the durability of their sportswearing, particularly compared to men,” Fitchman said.
The study’s findings are the latest in a series by Fitch, including a 2012 study that found that wearing sportwatches in spring, or when it’s warmer, is often more comfortable for women.
The authors also found that women were more willing to wear more of the sportswattering when it was warmer than the fall.
“When women are wearing sportwear in the summer, they are more likely that they are also wearing more of their own clothing in general, Fitch said.
But, she added, women are more prone to buying clothes that have “no room for movement.”
“We want to ensure that our consumers are aware of the environmental and environmental impacts of their buying decisions and the possible environmental effects of buying a piece of clothing.” “
If we are going to be doing more than just buying clothes in the winter, we need to think about what is appropriate for women and men,” said Fitch.
“We want to ensure that our consumers are aware of the environmental and environmental impacts of their buying decisions and the possible environmental effects of buying a piece of clothing.”
For example, in the study, the authors found that men who wore the most expensive sportswear were more inclined to buy a jacket with a hood than men who bought the least expensive sports.
And, when men who owned the most jackets were asked about the impact of their purchases on the environment, the majority of them said they felt like the environment had been negatively affected by the purchases.
“I think we are in a position where women are buying more clothing and that means they are putting themselves at greater risk for exposure to pollutants and other environmental hazards,” Fichman said, noting that women are also more likely in general to buy more expensive clothing in warmer climates.
Fitch noted that the study also included data from more than 2,400 women who owned at least 100 pairs of clothing.
“Our data is based on the average purchase of these women,” she said.
While the study did not explore whether wearing sportshoes during the winter is better than wearing them in the summers, Fischmans team noted that a significant number of women are not wearing the more expensive sportswash because of concerns about environmental issues.
Fisch men, on the other hand, are buying the more affordable sportswares because of health concerns.
“Most of these men were purchasing the most durable, water-resistant, waterproof, breathable and lightweight sportswashing and yet, many of them are also purchasing the more environmentally friendly, lightweight and breathable sportswashes,” Fisher said.
Fishman and her team hope to use their findings to help educate women about the potential impacts of purchasing a certain type of clothing, or a particular sportswothing style.
“What we are trying to do is educate the women about how to make a better decision, and how to be more aware of environmental and health impacts,” Fischel said.
Read more about sports in this Associated Press story: