Adidas has announced it will no longer purchase the clothing and accessories brand kappa, citing the brand’s “poor reputation.”
According to the press release issued by the company, the company is “deeply concerned about the continued negative association of kappa with its brands, including its apparel, footwear, and accessories.”
“Kappa has been known for its strong brand recognition and strong sales for decades and we will continue to invest in its long-term success,” the statement reads.
“We believe that kappa’s brand image is well-deserved and the brand has an outstanding track record of successful brands such as Kona, Adidas, and Nikes.
We will not be investing in the kappa brand at this time.”
In 2014, the brand lost the approval of the Japanese government after a Japanese court ruled that it had defamed the indigenous culture of Japan and discriminated against indigenous people.
It has since been sold to an American company.
A number of major brands, both domestic and international, have pulled out of the brand.
The company has also faced criticism for its “anti-Japanese” and “anti–Japanese” stances on immigration and race.
The Japanese government has said it will review the decision, and if necessary, ban kappa from the country.